Associate Manager, Lifecycle Marketing

JOB SUMMARY:
The Associate Manager of Lifecycle Marketing is responsible for executing and optimizing L’Occitane’s customer retention roadmap, including email and SMS campaigns, automation workflows, and 360 customer journeys. This role requires strong analytical skills, attention to detail, and the ability to proactively problem-solve, manage deadlines, and work independently.
The ideal candidate is data-driven, understands customer behavior insights, and can identify and execute opportunities to improve engagement, retention, and conversion rates.

JOB RESPONSIBILITIES:
Email, SMS, and Customer Journey Execution
•    Independently manage and execute email and SMS marketing campaigns, ensuring flawless deployment.
•    Develop targeted audiences and customer segments for personalized lifecycle marketing communication.
•    Own the execution of customer journeys across key lifecycle stages, including but not limited to welcome, post-purchase, retention, churn prevention, and reactivation campaigns.
•    Conduct A/B testing and provide data-backed recommendations to enhance customer engagement.
•    Utilize Google Analytics (GA4), CRM platforms, and internal dashboards to track, analyze, and optimize campaign effectiveness.
•    Manage reporting on lifecycle and journey performance KPIs, ensuring timely and accurate delivery of insights.

Lifecycle Marketing & 360 Campaign Strategy
•    Develop, execute, and optimize 360-degree lifecycle marketing strategies, integrating email, SMS, digital, and direct mail touchpoints.
•    Identify customer behavior trends to refine lifecycle segmentation, targeting, and retention efforts.
•    Partner with teams (Retail and Web) to align customer journeys with broader marketing initiatives and CRM objectives.
•    Ensure lifecycle marketing efforts align with key business objectives and contribute to long-term customer value.

Time Management & Ownership
•    Manage multiple projects simultaneously, ensuring all deadlines are met without last-minute escalations.
•    Proactively identify and resolve campaign issues rather than waiting for manager intervention.
•    Demonstrate strong organizational and prioritization skills to maintain workflow efficiency.

Collaboration & Communication
•    Work cross-functionally with CRM, E-commerce, IT, and Marketing teams to align lifecycle initiatives.
•    Maintain clear and professional communication, ensuring that questions, blockers, and updates are proactively addressed.

KEY PERFORMANCE INDICATORS (US & CA):
•    Achieving channel (SMS and Email sales) goals through strong support of omni-channel activities for both US & CA, retail, and web channels. 
•    Growth in new customer recruitment for both US and CA. 
•    Drive customer frequency and engagement throughout different lifecycle stages.
•    Identify and prevent churn to ensure an active customer file for US & CA. 

REQUIREMENTS: 

EDUCATION 
•    BA / BSC required

EXPERIENCE & SKILLS:
•    4 years of experience in Lifecycle Marketing, Email/SMS Marketing, or CRM. 
•    Hands-on experience with CRM platforms (e.g., Insider, Salesforce, Adobe Campaign, or similar). 
•    Proficiency in Google Analytics (GA4), attribution modeling, and performance tracking. 
•    Strong Excel and data analysis skills (pivot tables, v-lookups, sumifs, data visualization). 
•    Experience managing A/B testing, audience segmentation, and automated workflows. 
•    Strong time management and self-sufficiency, with the ability to execute without frequent supervision. 
•    Ability to work in a fast-paced environment, problem-solve, and meet tight deadlines.

PHYSICAL & TRAVEL REQUIREMENTS
•    No travel requirements – regular NY office hours

The compensation for this role ranges from $70,000 - $75,000 for the NYC region. Exact compensation will vary based on factors including but not limited to, experience, skills, and geographic location. 
 
 

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