Digital Marketing - CRM Intern (Summer 2024)
JOB SUMMARY:
The CRM Intern will be playing a strategic dual role. She/he will be responsible for helping to coordinate and execute the day-to-day retention marketing planning and execution. She/he will also be supporting day-to-day activities for the relational email journey, direct mail channel and marketing SMS, and the end-to-end development & implementation of campaigns for North America.
This is an incredible opportunity to join a dynamic team that drives e-commerce & retail growth as well as customer retention, through the development of impactful & innovative campaigns. The role entails creating and executing direct mail, relational email and marketing SMS campaigns and promotional plans for North America. Assist with executing our retention marketing strategy targeted to ultimately drive up bottom-line engagement. (Including, email, sms, clientele, and direct mail).
The ideal candidate is creative with exceptional multi-tasking, project & time management, technical and analytical skills, and ability to analyze and report on key marketing metrics that lead to growth opportunities.
JOB RESPONSABILITIES
RELATIONAL & RETAIL/OUTLET EMAIL
- Work with the team to develop and implement email marketing strategies
- Assist in the creation of monthly reports using different web analytics tools and provide insight/recommendations
- Learn all about a variety of email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns
- Perform Q/A for outgoing campaigns
- Undertaking studies on competitor research and consumer behavior
SMS
- Collaborate on calendar detailing campaigns and communications to support ecommerce and drive to store
- Drafting proposals (customer acquisition / loyalty) for weekly and monthly sends
- Assisting in preparing and presenting campaign results
- Undertaking studies on competitor research and consumer behavior
KEY PERFORMANCE INDICATORS:
- Accuracy & relevancy of marketing campaign and project output
- Contribution in creating customer journey /life cycle marketing strategy
- Customer database retention
- Strong analytical and quantitative skills – digest data, identify trends, and pursue the right questions to take action
REQUIREMENTS:
EDUCATION
- BA / BSC in Marketing required / Masters preferred
EXPERIENCE/SKILLS
- BA / BSC required
- A solid mix of analytical and creative skills
- Must be proficient in MS Word, MS Excel, PowerPoint
- Should be a self-starter/autonomous, able to multi-task/project management, work under pressure and prioritize
- Performance driven with strong attention to detail
- Knowledge of ESP software and/or SMS provider preferred. (E.g., Attentive, Blaze, Wunderkind, Responsys, Adobe Campaign, ExactTarget, or Silver Pop, Salesforce)
- Customer loyalty/customer first approach
PHYSICAL & TRAVEL REQUIREMENTS:
- Must be able to work in normal office conditions
- Must be able to work 20-28 hours per week
- Internship from June to August
BENEFITS INCLUDE:
- Competitive compensation starting at $19/hour
- School credits offered
- A warm, open and friendly working environment
- Generous employee discounts
L’Occitane North America offers a competitive compensation package and a comprehensive benefit offering that includes Medical, Dental & Vision Plans, Healthcare, Dependent Care, Transit and Parking Flexible Spending Accounts, Life Insurance, 401(k) Plan, Generous L’Occitane discount, Paid Vacation, Personal Days, Summer Fridays and Holidays.
L’Occitane North America is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce. We are committed to maintaining a workplace free from prohibited employment conduct, including discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.
Employment is subject to verification of references and background check investigation.
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