CRM Manager

• Plan, build, QA, and deploy all US Marketing emails and all US/Canada Journey emails, including lifecycle, triggered, and automated flows.
• Translate contact strategy into actionable workflows—defining segmentation logic, suppressions, cadence rules, and creative sequencing.
• Maintain and optimize journey logic, including routing paths, entry/exit rules, prioritization, and refresh cycles to ensure continued program health.
• Troubleshoot workflow, logic, and data issues to maintain uptime and ensure flawless execution.
• Partner closely with the Associate Manager to ensure alignment, continuity, and coordinated execution across all email programs.

• Own reporting for all Marketing and Journey emails across the US and Canada.
• Monitor KPIs, deliverability metrics, audience engagement, and overall channel health.
• Develop structured test plans including creative, cadence, segmentation, and logic tests and analyze results to inform data-driven optimization.
• Present insights, trends, and recommendations to Marketing and key partners to guide channel strategy and decision-making.

• Maintain a flawless deployment schedule with high accuracy and zero-error standards across Adobe and Attentive programs.
• Ensure all sends meet brand voice, creative guidelines, and compliance standards (CAN-SPAM, CASL, privacy policies).
• Manage cross-functional timelines with Creative, Regulatory, and E-Commerce teams to ensure on-time asset delivery, approvals, and QA completion.
• Oversee operational documentation, workflows, and process improvements to drive efficiency and consistency.

• Serve as a primary partner for Marketing, Creative, E-Commerce, Regulatory, and Analytics teams on Window and Journey initiatives.
• Manage relationships with email agency partners to support automation updates, workflow enhancements, and operational scalability.
• Ensure alignment across teams to deliver integrated, cohesive customer experiences.

• • Bachelor’s degree in Marketing, Business, Communications, or related field preferred.

• • 4–6 years of CRM, email marketing, lifecycle marketing, or customer journey management experience.
  • Experience with retail, beauty, or ecommerce brands strongly preferred.
  • Hands-on experience managing automated and triggered email journeys at scale.

• Strong understanding of CRM strategy, segmentation, and lifecycle/triggered workflows.
• Expertise in building, optimizing, and troubleshooting complex email automations.
• Excellent project management skills with strict attention to detail and timelines.
• Analytical mindset with the ability to interpret data and translate insights into actionable recommendations.
• Strong communication and collaboration skills across cross-functional teams and external agency partners.
• High level of organization and comfort managing multiple programs simultaneously.
• Experience working within enterprise CRM platforms (Adobe Campaign strongly preferred; Salesforce Marketing Cloud, Iterable, or similar also beneficial).
• Proficiency in Excel/Google Sheets (pivot tables, logic checks, QA frameworks).
• Knowledge of CAN-SPAM, CASL, and data privacy standards.

• • Must be able to work in normal office conditions
  • Must be able to travel via airplane within the U.S. and Internationally

The compensation for this role ranges from $90,000 - $100,000 (based on skills, experience, and with differentials applied if outside of NYC)
 

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